HP Thailand Migration Project (Case Study)

Project Objective

To establish HP’s notebook PC production base in Thailand, leveraging strategic advantages to enhance operational efficiency, market presence, and profitability.

Why Thailand?

• Strategic Location: Proximity to major Southeast Asian markets and global shipping routes.
• Cost-Effective Manufacturing: Competitive labor costs and skilled workforce availability.
• Government Support: Investment-friendly policies and incentives for manufacturing.
• Infrastructure: Established industrial zones and robust logistics networks.

Proposed Roadmap to Success

1. Phase 1: Initial Setup and Research
   • Establish local partnerships and conduct market analysis.
   • Identify regulatory requirements and ensure compliance.
2. Phase 2: Infrastructure Development
   • Set up facilities, recruit a skilled workforce, and implement advanced production technologies.
3. Phase 3: Product Launch Preparation
   • Develop marketing campaigns and conduct pilot runs.
   • Collaborate with local retailers for distribution.
4. Phase 4: Market Penetration and Scaling
   • Launch products, monitor feedback, and expand distribution.

Key Features and Requirements

• Localized Product Features: Language support, cultural customization, and power compatibility.
• Sustainability: Use of recyclable materials and energy-efficient designs.
• Cost Efficiency: Lean manufacturing, local sourcing, and automation.
• Customer Support: Multilingual help desks and accessible service centers.
• Technology Integration: Smart manufacturing and cloud integration.

Success Metrics

• Achieve a 20% reduction in production costs within the first year.
• Capture 25% of the Southeast Asian market share within three years.
• Attain a customer satisfaction score of 90% or higher.
• Ensure 100% compliance with local and international regulations.